PHAT ASS Salt & Vinegar 130g x 10 bags
Cost per unit £1.73
RRP £3.29
HFSS Score: 1
HFSS, it is an abbreviation of High in Fat, Salt and Sugar. The Government Department of Health’s Nutrient Profiling model is used to classify food and beverage products that are HFSS and attribute a score. It uses a scoring system which balances the contribution made by beneficial nutrients; fibre content with components that we should consume less of, fat, sugar etc. The lower the score, the “better-for-you” the product, apparently. The HFSS classification restricts the promotion and prominent placement or display of products within retail stores. The restrictions that the Government has placed on HFSS products aims to encourage, so called, healthier eating. More information can be found on the UK Government website here These regulations may be enforced by trading standards or environmental health officers depending on local arrangements.
Vegan, Vegetarian , and Gluten Free
LAUNCHING MARCH 2026: PHAT ASS Salt & Malt Vinegar
Amazing new hand cooked crisp in the UK snacking sector. PHAT ASS is a cheeky disruptive brand, breaking away from the usual fluffy crisp maker stories.. Phat Ass is made in an old school way, in small batches with big flavours.
Ingredients; Potato, Sunflower Oil, Salt and Malt Vinegar Flavour (6%) (Glucose syrup powder, salt, vinegar powder, flavouring, sugar, acidity regulator (Citric Acid)).
Nutritional information (per 100g): Energy 478 kcal / 1944 kJ, Fat 24g, of which saturates 3g, Carbohydrate 59g, of which sugars 1g, Fibre 2g, Protein 6g, Salt 1.9g